When we think of digitalization, the first association is usually: new tools! Unfortunately, we still neglect the most important success factor, the human factor, far too often. However, it is essential that the new tools are adapted to the people and teams of the company. Because a digital transformation can never be successful if your own team resists; all colleagues must be brought on board, all departments must pull together. It is therefore crucial for the success of your digital transformation to listen to the people in your company, to understand their needs, their way of thinking and their everyday processes. Only then can you research for useful tools to support all these aspects. And when implementing the tools, you must by no means leave people alone with the new, digital tools. In order to strengthen acceptance and competence and to take away the fear of change, you need to do two things regularly: communicate and train. Effective digitalization is first and foremost about developing people. Create awareness of the necessity and benefits of changing to digital, explain why lifelong learning and dynamism have positive consequences for the company and each individual, hold informative training sessions on the useful functions of the new tools – in short: practice smart change management.
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